Creating More Impact and Influence in Your Coaching Business | Trainers Talking Truths

Listen to this Podcast Episode

In this podcast episode, we hear from fitness and business coaches Eric and Chris Martinez, who have helped numerous health and fitness coaches grow their online businesses.

Podcast Introduction:

Welcome to Trainers Talking Truths. This is an ISSA podcast dedicated to exploring the fitness industry and uncovering the whys and hows of personal training. To do that, we'll talk directly to the industry experts and certified trainers. We'll dig into fitness programming, business tactics, nutrition, and more. You'll even hear from current training clients who offer insight from the other side. We've got the fitness industry covered, so turn up the volume and enjoy the drive.

Jenny Scott:

Hello, world. Welcome back for another ISSA podcast, Trainers Talking Truths. It's me, your co-host, Jenny Scott, here with my favorite podcast co-host, Dan "The Man" Duran. How are you, Dan?

Dan Duran:

Well, Jenny, I was going to whine and complain and talk about being humbled that I'm mortal and have a cold, but I actually have some very exciting news for our listeners out there. Jenny just got married.

Jenny Scott:

I did.

Dan Duran:

Congrats.

Jenny Scott:

Officially off the market. Thank you.

Dan Duran:

She is off the market, guys, so just forget about it.

Jenny Scott:

Thanks, Dan. It was super fun. Back to real life now, back to all the good stuff. We ate our faces off for a couple of days, and now I'm back. I'm seven weeks out from a show, by the way. It's a hard time to get married, because now it was a hard stop on the bad stuff.

Dan Duran:

Brutal. Why would you do that to yourself?

Jenny Scott:

I know. That's what my trainer said. She's like, "Why are you doing that?" But okay, so I'm back at it. Back to being hangry again. But I'm super excited for our guest today. I've actually interviewed them before, Dan, on our ISSA talk series on the website, on our YouTube page. So if you guys haven't checked on our YouTube channel, by the way, what are you doing? Go check it out. Google ISSA or look up ISSA online on YouTube. We have some great guests on there. Not all of them appear on our podcast, but we love them so much we wanted to have them back. Talking about growing your business. As business professionals we all were told, do this, do that, do this. Everybody has opinions, they're like belly buttons. Almost everyone has them. We've talked about this on the podcast before.

Dan Duran:

Yeah.

Jenny Scott:

Everybody has a belly button. Frank, I'm talking to you.

But there's so much advice out there floating around and lots of people trying to sell you different programs and stuff. We get it on our Facebook page all the time, Dan. "Hey, somebody emailed me about a package. It's $5,000 and they want to teach me how to grow my marketing, should I do it?" And overwhelmingly, their response is, "No, what are you doing? Don't get duped." So these guys I think, have a different approach. It's a really cool program that they have. So I'm excited to have with us Mr. Eric and Chris Martinez and guys, they're wins. Welcome gentlemen.

Chris Martinez:

Jenny and Dan. Thank you guys for having us. Really appreciate it. And Jenny, congratulations on getting married. That's amazing.

Jenny Scott:

Thank you.

Chris Martinez:

Yeah. But thanks for having us again. We had a really good time on the ISSA talk. So yeah, we're happy to be back here and drop any type of value to the audience and listeners.

How did you get started in fitness and to where you are now?

Jenny Scott:

Perfect. Well, tell us a little bit about yourself and since there are two of you guys on here, I'll mention names so we know who's talking. But tell us about your journey and how you guys got started in fitness and how you got to where you are now. Chris, we'll let you start.

Chris Martinez:

Well I'll let Eric start, he's the one that tells the story really, really good.

Jenny Scott:

There you go.

Eric Martinez:

You see-

Chris Martinez:

He has his role.

Eric Martinez:

... It's because I'm older by a minute, so he wants bigger brother to do it.

Dan Duran:

There you go. I like it.

Chris Martinez:

Bigger brother to the rescue.

Eric Martinez:

Yeah. But yeah, I'll go ahead and take the listeners through just our story. So when we were 17, we lost our father unexpectedly in a car accident. He fell asleep behind the wheel late at night, he was a correctional officer at San Quentin State Prison. So growing up, we grew up in a really good household. It was all about work ethic and education and unfortunately we just unexpectedly lost him three days before Christmas. So I remember just waking up at two in the morning and hearing a knock on the door and it was a California Highway Patrol Officer and generally that's not a good sign at that hour. So again, I thought I was just having a dream. And I remember I saw my mom fall to her knees and just screaming. And they had told her that he fell asleep, his car hydroplaned and he just, he broke his neck and that was it.

So it was tough. Our whole family just did a 360 and pretty much crumbled. And three months after that my mom lost her mom due to cancer. So in that instance, I felt like we lost literally half of my mom. She turned to alcohol, she turned to antidepressant pills, she was no longer existent. And Chris and I, and my older brother, were just lost. We had no guidance. We were just grieving. We were angry, angry at God because he took our role model, our father, our provider, everything. And we just had no clue what to do. So Chris and I went through a dark path and got into trouble, we turned to alcohol ourselves and what really saved us was just getting through. Just going to Sonoma State University, that's where we graduated with our bachelor's degree in marketing and business. And that's because our father wanted us to do that. So we wanted to honor him.

But what really saved our life was the gym. Going to the gym, hitting the weight room, taking out our anger and aggression on just the iron and really just fall in love with just body compositional changes, how it really carried over to our mindset and really just helped us as better individuals. So that was what really helped us. And then we hired our first mentor, Dr. Lane Norton, and he took us under his wing and showed us what online coaching was. This was literally back in 2008, 2009, makes me feel old. But he was doing this early on and we saw where the pup was going when we were learning from him. So we went on to get all of our certifications, like our CSCS, CPT, we got what's called our Master's Degree in Sports Nutrition.

So we became very competent in all the stuff that we needed to do. So we started our first business dynamic to do with training back in 2010 and did very well with that business. That was all online coaching for people all around the world. Worked with thousands of people and we did very well at that business. And then the last four years we pivoted to our existing business now Dynamic Fit Pros where we health and fitness coaches build and scale their coaching businesses. So that's a little backstory on us and what got us here.

Jenny Scott:

Oh.

Dan Duran:

Wow.

Jenny Scott:

Yeah, that's quite the journey.

Dan Duran:

That is, that is quite the journey. And dad would be very proud. Very proud.

Eric Martinez:

Thank you.

Dan Duran:

Number one-

Eric Martinez:

Thank you.

Dan Duran:

... that you finished your degrees as a dad, I can tell you. And went on to get graduate degrees and then of course for your continued success. So, a job well done.

Chris Martinez:

Thanks so much. Thank you so much.

What are some of the challenges that health and fitness coaches face when trying to build their online businesses?

Dan Duran:

So jumping into the business part of it, any small business, whether you're opening a brick and mortar, trying to start something on your own or you open a franchise or you open a work from home business, the likelihood, I'm just going to say it, of failure is very high. It just is. And that's why these are risk-takers or entrepreneurs or I'm going to make something of this. Some make it, some don't. What are some of the challenges that in our space, the health and fitness coaches are facing when they're trying to build their online businesses?

Chris Martinez:

Yeah. I think the biggest thing is they don't have a pathway. They don't have a system or something that's tried and true. So if you think about some of the biggest businesses out there, they're the most successful like McDonald's, like Apple, and Uber or Lyft. They all have a system to follow and it's repeatable. So I think when coaches get their CPTs or even if it's a nutritionist, they just have that one dimensional mindset where it's like they can only do face-to-face or in-person and trade their time for money model. So they don't really seek a system, a process, a pathway to be able to go online.

So what it does is just creates basic chaos to where it's like they just don't even know where to start. There's a lot of fear, there's a lot of uncertainty, there's a lot of doubt when starting their business. So they lose that identity of who they truly are and where they really want to go with this kind of a career. So I think the biggest thing, Dan, is just like that you have to seek a system, a process, a pathway, a repeatable system that's been done before and it's been proven, it has success from other people.

Eric Martinez:

Yeah. And I think really quick to add to that, their belief system. And that's why we're so big on that in our program, is how do you create a winning belief system? And if you don't have tht, then it's going to be very tough just because again, there's so much going on, there's so much noise out there right now, it's just that causes paralysis by over analysis to where you have to have that winning belief system and really hold yourself to a high standard. And health and fitness coaches and personal trainers, nutritionist, they should. They should know their worth and value, that it's very high with their skillsets and what they could do. They can impact lives, they can shift people's identity, they can just literally do so much to where it's like you just have to just carry yourself to a really high standard.

Dan Duran:

So-

Jenny Scott:

Yeah, that's one of the things about your... Sorry, Dan, that's one of the things about your program that I really appreciated that you guys included. Because that's one of the number one things that we get through our Facebook group and when I'm teaching boot camps and these new people to the industry or they're just getting certified and they're like, oh no, oh no, what do I do? I'm scared. And it's okay to feel that way, but there's nobody else out there that I know of that teaches them to have confidence in themselves and believe in what they can do because that's the first step. Because if you don't believe you're going to do it or that you can do it, guess what? You're probably right. So you have to have that belief, but then also you have to have the steps and the information on how to get there.

Eric Martinez:

Absolutely. Yeah.

Chris Martinez:

And just to kind of piggyback on that, we just had a conversation with the student right now and the first thing she just mentioned is she's overwhelmed. And we had to put her at ease and just tell her that it's not even overwhelm. It's three things that that's making you feel like it's overwhelm. It's the lack of systems, it's the lack of focus and it's really the lack of discipline. And then we told her why we have you in this program, why you have a pathway, why you have an individualized customized scale plan for the next six weeks. So you don't have to feel overwhelmed like that. And she was just blown away and just completely put at ease. So it's proof in the pudding what we see every single day working with these health and fitness coaches of just these limiting beliefs that's just really masking their true potential.

Dan Duran:

Love it. No, all I was going to add to that is what I'm hearing is belief system and then operational system. And what I love about an operational system is, to your point Chris, it's basically a series of steps. This is what you do to accomplish X. The great other great thing about a system is you can measure each step for effectiveness and you can go back and look and say, okay, for example, and I don't know your model, but for example, top of funnel leads and then booking appointments and booking demonstrations or whatever it may be that I'm speaking the gym speak here, but you can figure out what part of the system is not doing as well. What is my kink in my hose? And if you don't have a system, you can't measure it and if you can't measure it, you can't move it.

Chris Martinez:

Yeah, 100%. And that's why I'm smiling right now because that's exactly like what we have in our system. There's five elements to the pathway.

The first one starts with mind growth, kind of what we talked about. So if your mind isn't right first, your business isn't going to be right. You can have all the great marketing tactics, the sales, the processes, but if your mind is not right and you're not confident and you don't have those living beliefs kind of under control, the rest of the stuff's not going to work.

And then what you said, Dan, the rest of the stuff that you can measure and go back and change all the time and make sure that they're tweaked, the pathway after my growth is attracted. So how do you get leads, marketing content, social media?

The next thing after that is how do you capture those leads? Your sales process, your DM guides, your offer, your proposal, the whole entire sales process.

Then the fourth thing is coaching your systems, your processes, the client experience. How do you deliver the program, the accountability check, and how do you become a better coach? How do you grow your business?

And the fifth part is expand. So how do you expand the business? Do you want to do a hybrid model? Do you want to build adjacent products? Do you want to sit there and do paid advertisement? Do you want to do collaborations, joint ventures, all those five different things. That's a system, that's a process. That's a pathway that you said that you can go back and be like, Hey, I need to work on the capture part. I need to work on the track part. I need to work on the coaching aspect.

How do you help fitness coaches create more income, impact, influence, and independence in their coaching businesses?

Jenny Scott:

I love it. And you just listed off quite a bit about your program and I love that you have essentially what I’ll call, I'll refer, I don't know if you guys refer to this way, but I'm going, to the four I's. Right? You help coaches increase their income, improve their impact, their influence and their independence. So can you talk to us a little bit about those four things, income, impact, influence and independence and how you guys help coaches improve those things to better their business?

Eric Martinez:

Yeah, I think that those four eyes that we've seen that just, it's so powerful. I mean, who doesn't want to create more impact, income, influence, and independence. And that's just the biggest things that we've seen with working with hundreds and hundreds of coaches. But that's one of the biggest ways we help them is all those four, all those five different ways, what Chris just said.

So they come to us and it all just depends where each individual is at. Some are very new, some are working at a gym, which is great too because then we can help them establish a hybrid model of just adding an online component. So again, it's all dose dependent where everyone's at. But that's what we focus on, Jenny, is again, do they need to really work on their mindset? Do they need to work on lead generation or content marketing or identifying like their messaging and avatar and niche? Do they need work on the offer, on sales, on delivering the program, on actually coaching, or expanding? So that's a lot of just the different ways that we help them create those four I's.

Jenny Scott:

Love it. Yeah. I really think that the independence part I think would be the most impactful in my opinion because you have to have that independence, that autonomy we like to talk about when we talk about psychology and behavior change and stuff. We want to give our clients autonomy, but usually the fitness professional needs it first. Right?

Eric Martinez:

Exactly.

Jenny Scott:

Feeling like, I can do this, I'm independent, I know how to do all these things on my own. I don't need to rely on other people for it. So I love that.

Chris Martinez:

Exactly. Yeah. And then also I would say to you with that independence, you know, see this with a lot of personal trainers and just nutritionists too that just work in the brick-and-mortar setting, kind of the old business model we were talking about just trading time for money. Right? So why not sit there and build that hybrid model whether you want to have the component of online and in person or just build a runway to go fully online and this way recession and future-proof is proofs your business for the future. Because we saw what COVID did and that's what we tell all of our students. I don't want to jinx anybody, but it's just like, man, that was real stuff where gyms shut down and businesses shut down and it's scary. So it's like you got to recession and future-proof your business by having an online component as a health and fitness coach.

Advertisement:

Big announcement today for the ISSA community ISSA has partnered with Dynamic Fit Pros to help you start and build your online health and fitness coaching business. Enroll into the online fitness client's 2.0 program and you'll learn how nutrition and fitness coaches build their online businesses and make over $3,000 a month in recurring revenue in just five weeks. How awesome is that? ISSA members get 50% off the program and you can also access the exclusive deal in your student portal. This program has been tested and proven by hundreds of coaches just like yourself.

You'll learn how to create a high-ticket online offer, get your first paying customers, and generate over $3,000 in monthly recurring revenue in just five weeks. The program also gives you the resources needed to turn your business into a five-figure payday with skills you've already acquired and without the need for a website, paid ads, funnels, or trading time for money, just imagine you have the knowledge to help transform people's lives and now you'll have the skills, confidence, certainty, and belief to build and scale your online coaching business to create even more income, impact, influence and independence.

So if you're interested in learning how to build a profitable online coaching business, separate yourself from other coaches and play bigger, then hit pause, go to the show notes and enroll to see all the details. Keep in mind, ISSA members get 50% off the program and you can also access the exclusive deal inside your student portal. It's going to be awesome guys, and it's a great investment to learn how to build multiple skill sets and create more income, impact, influence, and independence as coaches. All right, back to the show.

How would you describe your methodology to coaching?

Dan Duran:

Yeah. And in the words of one of our prior guests and a friend of mine, Brian Grosso, the COVID pandemic didn't create problems, it exposed them, and that's exactly what you're speaking to. That folks weren't prepared for that. And on the topic of behavior change, so Jenny mentioned it and she mentioned autonomy. When you're coaching your students, I believe you call them, you're essentially coaching some behavior change or some habit change or some process change, some belief system change, et cetera. How would you describe your methodology or your approach to coaching those students?

Chris Martinez:

Yeah, great question on that. And it's almost like you got to think about this. We'll put this in the context first of a personal trainer, someone that wants to change their health and fitness journey and all their habits and everything they do, they need to have that whole system instilled in them. But at the forefront it's like that belief, that certainty and that you need to give them that hope, accountability and certainty as a coach. So, same thing with personal trainers. They think that they know it all. Let's be honest, sometimes they're very, very egotistical, very prideful, but we used to be that way too. So that's why I say that. But we only know what we know. And the biggest system that we have is we just really just stand by what we call think plus be plus do equals have. And that's also known as controlling your thoughts, your attitudes, and actions on a day-to-day basis.

So what we do is we first have a kickoff call with this coach, we really break apart where are they at, what do they need most help with? How are we going to put them in a position to succeed? But it's all going to start too with their frame of mind. Because if they can control their thoughts, their thinking, think positively and understand, "Hey, Chris and Eric are right there with me. I have a proven blueprint, I have a roadmap how to get to success, and I'm good." Then it's like my being, it's like, do I have a positive attitude? Do I need to check my attitude? Do I need to just sit there and work on that? And then it's just the last part is do. How do I realistically implement what has just been drawn out for me? And that's one of the biggest things we see too, is implementation. People, for some reason, they have a hard time implementing. And it could be just, again, limiting beliefs kick in could be the lack of time blocks and being time efficient. So that's really our system with really instilling into coaches and personal trainers.

Jenny Scott:

I love all the stuff that you just said because you're talking about so much that we've had other guests on. Shannon Fable talked about time blocking, setting aside time. Brian Grosso talked about the mindset. You're talking about all these things that if you are avid listener of our podcast, which I hope everyone of you is, you've heard this before. And so what we're telling you guys, it's not one person coming up with this and saying, "Oh, buy this, it's going to work. Do this, it's going to work." This is proven. It's a thing. A lot of these things are absolutely going to help you grow your business. But that's why I wanted to bring on another voice for somebody to hear because maybe it's the voice of Eric and Chris that's going to change somebody's mind and help them get things on the right track. So I love that. I love that you're saying a lot of the same stuff that some of our previous guests have said as well.

What is the biggest thing holding most coaches back from reaching their true potential?

Jenny Scott:

But I have a question too, and maybe Chris you can speak to this, what's the biggest thing holding most coaches back outside of their mindset? Because it's not a growth set. What's the biggest thing holding most coaches back from reaching their true great potential?

Chris Martinez:

Yeah, I mean, I think it really is outside of that, just again, going back to the system, the pathway, and again, it's because I mean if you just put yourself in their shoes or just any type of buying situation, it's like nobody wants to lose money, nobody wants to lose time, nobody wants to lose frustration. And that's really where that quit button comes in. So I think that's the biggest fear that they have. And it's like if they don't have a blueprint, a system, something that's been proven before, they have to see other people off success with it. That's just again, where they lose the hope, where the uncertainty comes in.

So I just have to hammer that home, I guess guys, it's just like there has to be some sort of pathway, a blueprint. There has to be people leading the pack too, that have done that before, that have actually been coaches because there's other people out there that are business coaches, but man, they've never ran a health and fitness business, they've never been a personal trainer, they've never been a nutrition coach, they've never gone through those trenches. So it's different. They could probably help, but I think somebody that's really ingrained in that, has experience can help a lot better. So I think those are some of those key elements in there, Jenny.

Jenny Scott:

I agree. Yeah, I think what you just said and there was perfect, because business is not just business. If you're opening a nail salon, it's different than opening a personal training studio or an online coaching business for fitness or nutrition. I always think back to when I used to own a dog daycare, I didn't realize... Of course, I've always had dogs on my life and those are my children, my babies, I love my dog. But when people bring their animal to you, you think they're crazy. If you didn't know they had an animal, you're like, you are nuts. But this is somebody's child. To some people, this is their child and they love and care for their... So the way you take care of other people's animals or children, if you run a daycare or something like that, that's not the same way you're going to run your business if you're opening like a pedicure salon or a massage bar or a grocery store. It's going to be very different. So having that specificity for what you're doing and what you're trying to accomplish, I think is a really big deal.

Eric Martinez:

Yep.

Chris Martinez:

Yeah. Yeah, a hundred percent.

What advice would you give to aspiring health and fitness coaches who are just starting out?

Dan Duran:

So kind of a follow-up question for you guys. Following up a bit to what Jenny asked, we get thousands, literally thousands of students, of folks buying the certified personal trainer course from us every month. Every month. And when they talk to either our fitness advisor or they're on our website and they see all of the benefits of being a personal trainer, they're fired up, they're excited, they're ready to rock and roll, they're ready to get started. So they invest. They invest in their education, they invest in their career, they begin their studying path. Maybe some of them are thinking about their business, maybe others are waiting until they actually complete the final exam to start thinking about their business.

But if you were to say, here's my advice to you, folks, turn up the volume now because you're either in the process of getting certified or about to get certified and you're about to start your business, what advice do you give them when they're hitting go? Bam, time to go to work, time to get a job. What do you say?

Eric Martinez:

Yeah, my advice would be just again, go hire help and ask for... I think the biggest problem is a lot of people don't want to sit there and hire mentors. And what mentors do is it gives you pretty much is a helicopter vision of let's say, pretend like they're coming... These personal trainers are coming out of certification programs and all this stuff where it's like they're in a massive jungle and they don't know where they're going. So they're just going through the jungle, just going through the motions, very lost. So it's like if you hire a mentor or coach, those are your outside eyes. They're going to direct you through that whole jungle on how to get there, which way to turn, which way not to go. And that's the biggest thing I would advise to people is hire a mentor or coach or join some form of coaching program that's going to help you again, number one, instill more of that confidence, belief, and certainty in yourself and just create other skillsets like marketing, sales, how to talk to people, how to coach people.

Because again, it's like every day we had to continuously work on the education. But I would say Dan, honestly, just hire mentors because that's... When we were personal trainers, we were very stubborn about hiring mentors. Again, our ego and pride got the best of us. We're like, Nope, we could figure this out. We want to be the jack of all trades. We want to wear all the hats. But we got burnt out, we got frustrated. So finally, when we sat there and invested in ourselves and put the pride and ego to aside, we hired mentors and that just changed everything for us.

Dan Duran:

I love that because in this industry compared to many other parts of life, I'm just going to say because I'm going to give some examples, it isn't thought of. It isn't often thought of, I need to now hire a mentor. Think about this, kids, I have them, several of them, and they play sports. What's the first thing we do? Batting coach, lacrosse coach, travel team, strength and conditioning, or SAQ training. Think about this, I want to be able to someday do a jump spinning heel kick. Well, you're not going to do that on YouTube, man. You've got to invest in some martial arts training and have a sensei show you exactly how it's done. You have to invest in somebody who knows how to do it to get you there faster, more effectively, safely, and put the why behind the what. But for some reason, other industries like this one, it's like, "Nah, I think I'll just do it on my own. I know how to pump iron." It's really interesting.

Chris Martinez:

Yeah.

Eric Martinez:

You know what it else, it is too, Dan, really quick is just like, it's the mental commitment aspect of it to where it's just like the first thing is I'm going to go look or go YouTube all this stuff, or I'm going to do it for free. But it's like, man, there's no mental commitment there. And it's like I'm a big, big advocate that when you pay attention, if you pay more attention, and that's just the missing aspect is there's no mental commitment because there's no skin in the game-

Chris Martinez:

Or urgency.

Eric Martinez:

... So yeah, it's just, man, don't expect to get too far sifting through a bunch of YouTube videos in finding that and then there's no mental commitment. But if you pay 5,000, 10,000, $25,000, I think you're going to have more urgency. You're going to pay a little bit more attention and you're going to literally make sure all that, it gets done, to be honest.

Jenny Scott:

You have some skin in the game.

Eric Martinez:

Yeah.

Dan Duran:

Yeah.

Eric Martinez:

That was, really quick, the biggest thing I was going to say, it's a lack of urgency. People just think they have all the time in the world, they put everything off. And this is something I teach to my coaches, I'm like, I ask them on our kickoff calls, are you committed to this or are you interested? And there's a huge, huge difference because if someone's committed to this, they are creating urgency, they're putting their back against the wall every single day. They're putting in the effort, they're showing up, they're not making excuses, they're meeting us halfway. They understand that this business is about helping other people, it's not about them. That's a huge commitment. If they're interested, it's simply an interest. It's a side hustle mentality towards like, "Oh, I can put it off to another day. This is not a big deal. I don't have to go watch this training. I don't have to post a social media post because I'm selfish." So it's a big difference. And it all again, comes back to your thinking and your attitude and just how you're showing up every day.

Jenny Scott:

Yeah. Chris, do you have any different advice that you'd give to a new coach?

Chris Martinez:

No. I mean, I was going to hit the whole thing with the urgency too, just because I don't know if it's because we have a different pair of lens because of what we saw losing our father. So for me, my mindset is like, tomorrow's not guaranteed. So I'm going to maximize that and I'm going to live out my dreams, my goals, I'm going to take risks. And I just have faith and belief in that. And that's what I'm trying to do with my students is instill that in them. Because Eric said there's just not enough urgency. It's just I'll do the next certification, just amass that and not build my business. And just again, it's like you have one life, so it's just maximize it. You don't know if tomorrow's guaranteed. So just put it all out there.

Jenny Scott:

Yeah, I love that mindset. I'm the same way. I'm the same way. I'm all, I call it perspective, is what I tell my kids all the time, perspective. Right? You might be having a bad day today or might not be working out today, but have some perspective like is it the end of the world? No, you're still alive, you're still good. You got shoes on, you ate today, you're all right. But what are you going to do next? That's going to get you closer. Right?

Chris Martinez:

100%.

Jenny Scott:

... because you can't just look at it. Right? You can't just look at pretty things. You have to go get pretty things.

Chris Martinez:

Yeah.

Jenny Scott:

So I love that.

Eric Martinez:

I think really quick too, just to piggyback on that, if people just had that mindset where it's like, man, I just want to get better 1% every day. You know what I mean? And it's like, I just think that's where people get into this and they're like, man, I got to build a six-figure business in 90 days, or else it's a fail, or I got to get 50% better. It's like, no, just 1% better hit bunts, hit singles, hit doubles, don't look for that home run. And I promise you that compound effect days, weeks, months, on end, it's going to one day just be like, damn, this is how it happened. It's through the process.

Jenny Scott:

And it goes faster than you think. Right?

Eric Martinez:

Super fast. Super fast.

Can you talk about the concept of a dynamic lifestyle and how you live this on a daily basis?

Jenny Scott:

Can you guys talk to us about your concept of a dynamic lifestyle goes along with your name Dynamic Fit Pro, but dynamic lifestyle and what that means to you guys and how you live that on a daily basis?

Chris Martinez:

Yeah, I'll go first on that one. So for me, it's just basically four areas trying to fulfill. It's like it's health, it's wealth, it's alignments, and then it's happiness. If I can literally just focus on those four areas, I know that realistically all those four areas aren't going to be always fulfilled at the top. But if I'm just aware of those to work on those areas, just make sure always my health comes first because without my health, I can't have the wealth, I can't have the relationships. I can't have the happiness and the meaning. So I'm just a big proponent. Just try to fill up all those buckets and do the best you can and don't beat yourself up about it and just have some grace when there's bad times, bad seasons, adversity comes. But I think it's just good to have those four buckets right there at the forefront, making sure you're doing everything right, as much as you can.

Jenny Scott:

Love it.

Dan Duran:

I'm telling you, dad would be proud. Coming from the dad, probably old enough to be your dad. Dad would be proud.

Eric Martinez:

Thank you. Thank you.

How can listeners connect with you to learn more?

Dan Duran:

Gents, how can our listeners find you, follow you, learn more from you?

Chris Martinez:

Yeah, I guess the biggest mean, the easiest way to follow these huge Caterpillar eyebrows on Zoom and just anywhere is, I would say Instagram @chrisandericmartinez and then we have a link tree with a lot of great resources to our podcast, like YouTube channel, like our free book. But yeah, I would just say there, and if they want to go to our website, dynamicfitpros.com, again, there's a great video on how to, six ways to get to 10K months. It's a great informative video. So yeah, I would say those two places.

Jenny Scott:

Love it. Thank you for sharing that. Definitely check them out you guys. And they may or may not be working a little bit back behind the scenes with ISSA too, so we'll have some good content from them as well. But really great stuff, you guys. I love the way that you structured a program and that you're addressing some of the holes in this, right? Yeah. It's like a calendar right now. There's a lot of holes in it, some good stuff out there. There's a lot of holes in it. And you guys are starting to plug some of those holes and I love that. Let's start holding-

Chris Martinez:

Thanks Jenny.

Jenny Scott:

... But this has been awesome. Dan, did you have any last words before I close this because I know you do.

Dan Duran:

I always do. Two points. Two points. First one, like you Jenny, I get a lot of LinkedIn and Facebook messages, get this many people build your business, this, that, the other thing. They're always ignored. These two guys are the real deal. These guys are the real deal. And the second point ties into that, and I absolutely love it. I've never heard it before. And that is when people pay, they pay attention, and when they pay more, they pay more attention. Well said, and I'm going to steal it and give you credit.

Chris Martinez:

Thanks Dan. I appreciate that. Thank you.

Eric Martinez:

Thank you.

Jenny Scott:

Yes, absolutely guys. But I really like the part about hiring a mentor. Everybody's got to have somebody that they have mentor them. Some of them may not ask for money, but some of them you might need to invest a little bit. But it's an investment in yourself. You have to, in most cases, spend money to make money. If I showed you my garage and told you how much money I've spent on all the equipment out there, but then told you how much income I've made because of that equipment, it's tenfold, right? So I spent a little bit of money over the last couple years and I've made a lot more money back. So you do have to invest in yourself guys. Not everything is going to be free. My first mentor was, my very first personal trainer his named Nate Thompson. Shout out to Nate and his wife Lana, ex-wife Lana.

Love them both, but they were phenomenal and they took me under their wing when I first got certified. After six months of working with them, I lost 60 pounds. And that's what changed my life and made me want to become a trainer. And they were my first mentors, and he's still a mentor to me. It's 14 years later, he's still somebody that I talked to and reference things and bounce things off of. So it does matter, you guys. So find somebody that's been there and done that, and pick their brain, find out what they can help you with. So I love that. Thank you again guys for joining us, Chris and Eric Martinez. Yeah.

Eric Martinez:

Thank you guys.

Dan Duran:

Thank you guys.

Chris Martinez:

Appreciate it.

Jenny Scott:

Absolutely. And of course you guys go out there, really listen to this episode. Go back. I mentioned some other guests that we've had, go back and listen to some of these business episodes, some of these psychology episodes that we've talked about. They're going to give you some great tools, but then get out there and find a program, find a mentor that's going to help you.

Go out there, be fruitful, you guys, do all the things and make good choices. We'll be talking to you soon.